Community Power Works Uses Housing Data to Make the Emerald City Even
February 4, 2013
In Seattle, Washington, owners of oil-heated homes are ineligible for city-sponsored electric and gas utility rebates. But that didn't stop the city's Better Buildings Neighborhood Program partner, Community Power Works, from using housing data to break through to this untapped market.
In spring 2012, Community Power Works purchased a mailing list from Data Marketing, Inc., that identified all owners of oil-heated homes in Seattle. The program used the data to send letters to 30,000 of these homeowners describing the energy efficiency services available through Community Power Works. The initial mailings were sent in three batches of 10,000 during April and May 2012. To encourage quick responses, the letters included a limited-time $500 rebate available to homeowners after they submitted a receipt for decommissioning their oil tank.