Ford Unveils its First Electric Passenger Vehicle, the Focus Electric

January 12, 2011

Photo of a man holding a wire attached to a car.

Ford Motor Company Executive Chairman Bill Ford charges the Ford Focus Electric during the vehicle's reveal in New York City on January 7, 2011.
Credit: Stuart Ramson/Ford

Ford Motor Company unveiled the Focus Electric on January 7, marking the carmaker's first rechargeable passenger car. The company said the car will launch in late 2011 and will compete with the hybrid Chevy Volt and electric vehicle (EV) Nissan Leaf, which reached consumers in December 2010. The Focus Electric will be designed to reach a top speed of 84 mph. The electrified vehicle (EV) will be powered by an advanced lithium-ion battery system engineered by Ford in cooperation with supplier LG Chem, Ltd. The battery system uses heated and cooled liquid to help maximize battery life and fuel-free driving range. Ford said the Focus Electric is one of five new electrified vehicles Ford will deliver by 2013 in North America and Europe.

According to Ford, the new Focus is capable of fully recharging in three to four hours at home using the available wall-mounted, 240-volt charge station. It will also offer value charging, powered by Microsoft, to help owners in the United States charge their vehicles at the lowest utility rates. The five-door hatchback leverages Ford's global C-car platform shared by the gasoline and diesel-powered Focus models, which debuted at the North American International Auto Show in December and which launched at the Paris Motor Show in September. See the Ford press release and the Ford Focus Electric Web site.