DOE, Ad Council Launch Energy-Saving Campaign for Consumers
July 27, 2011
DOE and the Ad Council launched a national consumer education campaign on July 19 to help consumers save money on utility bills. Created pro bono by Texas-based advertising agency GSD&M, the public service advertisements (PSAs) aim to help consumers save money on their energy bills by doing things such as sealing leaks in their homes and using energy efficient products. The PSAs direct homeowners to DOE's Energy Savers website, where they can find tools and information to help them make their homes more energy efficient. Following the Ad Council's model for public service promotions, the announcements will be distributed to media outlets nationwide and they will air in advertising time and space that are donated by the media. See the DOE press release, and to see energy saving tips and the ads prepared for the campaign, visit EnergySavers.gov.