Making the Impossible Possible: From Kennedy's Moonshot to Solar's SunShot
June 27, 2012
By Ramamoorthy Ramesh, Director, SunShot Initiative & Solar Energy Technologies Program
In my two years as the director of the Energy Department's Solar Energy Technologies Program, I have often been accused of being an eternal optimist. I see our nation's energy challenges as an incredible opportunity—one that has the potential to revolutionize our economy, environment, and national security.
That's why, back in 2010, we established the SunShot Initiative to decrease the total installed price of solar energy by 75% by 2020. We took our inspiration from President Kennedy's 1962 "moon shot" speech that set the country on a path to regain the lead in the space race and land a man on the moon. Many thought a manned lunar mission was beyond NASA's capabilities, but this bold move ultimately united the country when it proved successful.
There were plenty of naysayers when we launched the SunShot Initiative—even within the industry—who said that subsidy-free, cost-competitive solar couldn't happen in this decade. But we didn't listen to them. And now—as the price of solar panels decreases and America's solar energy industry explodes—many of those same naysayers are changing their tune. See the complete post on the Energy Blog.